Management is both a field of academic study and a collective group of professionals that includes managers and other professionals
Aim of the course: to teach students to review theoretical concepts and methods of management basics, understanding the techniques of decision making, acquisition of practical abilities and skills in relation of using in activity of organizations.
Skills:
Leadership skills are a must in this field. Professionals working in management must also have good decision-making and problem-solving skills. They should also be good communicators and be comfortable working with different types of clients.
Contents of the course: In this course students learn how to manage an organization in the competitive environment. They will learn how to diagnose which problems are and solve them, how to set purposes and conduct policies for companies.
Participants will learn how to plan, organize, motivate and control work in organizations and such learning will provide for proactive , preventative treatment of an organization.
The course will also cover how to conduct changes in companies. It will cover how to correctly implement succession planning for reaching both individual and organizational aims.
The overall goals of the course are for the student to understand:
concepts of management basics, process and problems of management, methods of decision making in changeable situations. Students will study and will be able to use principal methods and instruments of management.
1. Sustainable marketing is the process of creating, communicating, and delivering value to customers in such a way that both environment and human capital are preserved or enhanced throughout. The COVID-19 pandemic and the related social and economic repercussions that the world has experienced undoubtedly made people more aware of the salience of sustainability and social well-being. This course will provide students with effective tools that companies can use to develop and achieve their sustainability goals, to create sustainable practices that will respond to consumer’s demand for sustainable products and services.
2. The aim of sustainable marketing is the triple bottom line—how environmental, economic, and social practices can be integrated into businesses for the benefit of current and future generations.
Learning objectives for this course are to understand the role of sustainability in the marketplace, recognize current consumption trends, and identify barriers to and benefits of sustainable behavior. Students will learn about effective marketing strategies to influence sustainable behavior, identify consumer segments and values relevant to sustainability issues, and understand consumer response to sustainable products and practices.
3. Course format - blended - The course, which is supported in the Moodle system, has a structure, content, objectives and assessment system.
4. Learning outcomes – Upon successful completion of this course, students will be able to: explain sustainable marketing's role in a global framework; evaluate sustainable marketing opportunities in uncontrollable environments; understand buyers and markets; identify sustainable marketing opportunities through the marketing research process; explain the demographic and behavioral dimensions of consumer and industrial markets as they relate to sustainable marketing; identify and explain the elements of the "Marketing Mix", as they relate to sustainable marketing; develop and implement sustainable marketing strategies within an organization.